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Brand assets

The RIVAL identity.

A decision made visible. Use the supplied masters, preserve the gap, and switch to the small-format mark below 24px.

Download complete kit View logo variants
RIVAL

Primary horizontal · color

Icon master
168 × 96
Apex gap
40u
Decision core
24u diamond
Format switch
Below 24px

The mark

Space makes the decision legible.

Variant A keeps two exact mirror triangles apart. A centered diamond holds the choice without touching either apex.

Primary icon
Primary iconVariant A · use at 24px and above

The solid left triangle and compound-outline right triangle share one 96u height. Their apexes stay 40u apart.

Small-format icon
Small-format iconVariant B · required below 24px

Below 24px the same triangles slide together and the diamond is cut from their meeting tips. One color, no outline — built to survive 16px.

Approved lockups

One rhythm across every format.

Use the horizontal lockup by default. Use the stacked lockup for centered compositions and the icon when context already names RIVAL.

Horizontal lockup80u icon · 32u wordmark gap
RIVAL
Stacked lockupEqual widths · 32u vertical gap
RIVAL
Icon onlyContext must carry the name
Primary icon
168u 96u (84,48)
Exact mirrored geometry10u compound outline

Construction

The numbers win.

The outer geometry, mirrored apexes, and centered diamond stay fixed in every master.

Bounding box
168u wide × 96u high
Apexes
64u and 104u
Diamond center
(84, 48)
Variant A diamond clearance
8u to each apex
Variant B diamond cut
32u at the shared apex
Tile and card clearance
32u on every side · mark ≈ 60%

Color and type

Near Black. Vermilion. White.

Color on dark uses white triangles, a Vermilion diamond, and a white wordmark. Monochrome on dark is entirely white.

#0D0D0F
Near BlackPrimary mark and dark fields
#E8390E
VermilionDecision core and accent fields
#FFFFFF
WhiteMonochrome marks on dark or Vermilion
RIVAL

Outlined wordmark

All caps · crossbar-free A · no live text

Aa / 74°

Archivo

Interface and guidance

Clear space and scale

Protect the gap at every size.

Minimum clear space equals one 24u diamond on every side. Two diamonds are preferred.

Minimum clear spaceOne 24u diamond on all sides

32px and aboveVariant A · preferred range

24pxVariant A · lowest intended size

Below 24pxVariant B · no exceptions

Light theme
16
24
32
48
80
Dark theme
16
24
32
48
80

Usage

Keep the mark intact.

Choose the correct supplied master, then leave its geometry alone.

Do

  • Keep the solid triangle on the left.
  • Center the diamond mathematically.
  • Use white triangles, a Vermilion diamond, and a white wordmark on dark.
  • Use an entirely white mark for monochrome on dark.
  • Use Variant B below 24px and for app icons.
  • Keep 32u around marks in tiles and center them at about 60% width.

Never

  • Close or narrow the 40u gap in Variant A.
  • Rotate, flip, stretch, shadow, or outline the mark.
  • Put a Vermilion diamond on a Vermilion field.
  • Typeset or redraw the supplied wordmark.

Download library

Approved masters.

Every SVG uses expanded filled paths, tight viewBoxes, and outlined lettering. The ZIP contains the complete set.

Complete brand kitSVG masters · PNG exports · favicons · usage sheet↓ Download complete kit
Horizontal lockup

Horizontal lockup

Color · SVG

SVG
Horizontal lockup

Horizontal lockup

Color on dark · SVG

SVG
Stacked lockup

Stacked lockup

Color · SVG

SVG
Primary icon

Primary icon

Variant A · SVG

SVG
Small-format icon

Small-format icon

Variant B · SVG

SVG
Outlined wordmark

Outlined wordmark

Black · SVG

SVG
Usage sheet

Usage sheet

One page · PDF

PDF